Yong Hui Li, Chairman and Chief Executive Officer

Yong Hui Li has served as Fincera’s Chairman and Chief Executive Officer and as a member of Fincera’s Board of Directors since April 2009.

Mr. Li is the founder, Chairman and Chief Executive Officer of Fincera Inc. and Hebei Kaiyuan Real Estate Development Co., Ltd. (“Hebei Kaiyuan”), which he founded in July 2007 and November 1998, respectively.

From 2001 to 2006, Mr. Li oversaw Hebei Kaiyuan’s development of the largest steel-framed construction project in Hebei Province, consisting of residential complexes, office towers and an upscale shopping mall, totaling over one million square feet. Subsequently, Heibei Kaiyuan completed the development of the Kaiyuan Finance Center in 2013, a multi-use building with office spaces and a five-star hotel managed by Hilton.

In 1994, Mr. Li pioneered the commercial vehicle leasing business in China when he founded Shijiazhuang Hi-tech Zone Kaiyuan Auto Trade Co., a precursor to Fincera’s legacy leasing business.

Mr. Li graduated from Tianjin University in 1985 with a Bachelor's in Optical Physics.